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A Business Built For People to Thrive

It was people—more specifically, people being treated well—that sparked Caleb Schutter’s entrepreneurial journey. What he learned along the way? Creating incredible employee AND customer experiences doesn’t happen by mistake. What made the difference and got him closer to his vision of a people-centric business where everyone thrives? Finding the right franchise fit. The beginnings were…


Growing Through Challenge; How the Estevez Family Came to Houston North West

The global pandemic caused many people and families to pivot all over the globe. For Jorge Estevez and his family, that pivot brought them into a new business, in a new country, with a new access to a life and lifestyle where their values of family, adventure, the great outdoors and teamwork define their every…


A Lifetime of Entrepreneurship, A Legacy for the Future

For some entrepreneurs, business ownership is a lifetime, and a lifelong, career and pursuit. Marcio Benedetti is one of those business owners; someone who’s been in ownership and operation for a large part of his life. When it comes to his current business—his Shack Shine business currently serving Orlando South—he’s got a ceiling from his…


A Well-Timed Leap Into A Long Time Goal; How Houston West Landed Their Own Shack Shine

The idea got planted in California, and the business got built in Texas. That’s the beauty of friends starting new, exciting chapters, and you starting one too…in a whole other state and city. Because if the Shack Shine franchise in San Diego was freshly launched – that didn’t mean that Texas wasn’t primed and ready…


Customer Service and Community; Aaron Kaufman’s Focused on People

Who would know the value of training and operations in making a business run, and grow, smoothly? A Training and Operations expert, of course. Aaron Kaufman is an owner of a Shack Shine franchise in North East Atlanta and he’s bringing a seasoned career in customer service, training, and operations to his freshly-launched business.  What…