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  1. Unfulfilled and Burnt Out: How to Know It’s Time to Become Your Own Boss

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    A few years ago, Dan Vrskovy’s life was a blur of traffic jams, overtime, and crunching numbers. He was busting his chops to make a living for his family — but his work left little spare time for home life.

    He was unfulfilled, burnt out and ready for a change. So Dan and his wife quit their jobs and moved out West for a fresh start and to be closer to family. He was done with working hard to build a business for someone else — so he decided to make a future of his own. Here’s how he did it.

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    O2E: How has your life changed since buying a Shack Shine franchise?

    DV: My wife and I both used to drive long commutes and put in long, hard hours at our jobs. We worked at big companies that didn’t give us much fulfillment, or allow time for each other or our dog.

    I always felt a disconnect between myself and my work. Now, I wake up everyday with a purpose to grow the business and be the best we can be. Our customer feedback has always been extremely positive. It’s very rewarding to hear that.

    O2E: How did you know it was time to make a change?

    DV: I was a chartered accountant for an oil and gas company in Calgary, Alberta. I really didn’t love being at a desk all day, every day.

    My wife and I decided that if we were going to work as hard as we were, it shouldn’t be for someone else — it should be for ourselves. We also wanted to be closer to family and to have a change of pace. So we moved to Kelowna, BC, where my wife joined her family business and I started Shack Shine Okanagan.

    O2E: Why did you decide to buy a franchise?

    DV: I initially was looking for accounting jobs but quickly realized the pay cut would be significant from what I had in Alberta. That’s when I started looking into self-employment opportunities.

    I figured I had three options: I could start a business on my own, purchase an existing business, or buy a franchise.

    I had very little small business experience and also little experience in any specific industry — so buying an existing business or starting my own would be a big risk. Franchising made the most sense.

    O2E: Why did you choose Shack Shine?

    DV: I have a friend who has been involved with Shack Shine from early on. He pitched it to me when they were first starting to franchise — but I wasn’t fully sold on franchising yet.

    Once I explored the other two options, it became clear that franchising was perfect for me. There’s a balance of owning your own business, but you also have the support of an established, proven system.

    I’ve also always enjoyed being outside and being active so that was a big reason why Shack Shine drew me in. It also seemed like a very recession-proof industry; there will always be demand for the services we provide.

    O2E: What advice would you give to people who are looking into franchising?

    DV: If you’re looking to be self-employed and you’re new to small business, you should definitely consider joining a franchise. The system provides so much support and gives you access to resources you’d never have without it.

    O2E Brands has been a great school for small business. I’ve learned more in the last year and a half with Shack Shine than I did in seven years of business school.

    O2E: Final thoughts?

    DV: It surprised me how much I’ve enjoyed creating and leading a team. With O2E Brands, I’m building something bigger than I ever could have done alone. I finally feel fulfilled by my career.

    I still put in long hours but it doesn’t feel like work. The administrative work I do (like scheduling, quoting and invoicing) can be done from home, so I can spend more time with my wife. It’s also gratifying to know that all the hard work is going towards building something of value — not for someone else, but for my family.

  2. How Student Works Painting Prepared This Man for Business Ownership with Shack Shine

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    Martin Blauch Shack Shine

    Of the 17 franchise partners in the Shack Shine network, more than a third have something in common: they got their start in business as students with College Pro Painting and Student Works Painting.

    Twenty-five year old Martin Baluch ran a Student Works Painting franchise throughout university and gained valuable hands-on experience running his own businesses and leading teams. But after graduation, he was ready for the next step in his career. Here’s how Shack Shine gave him the challenge and opportunity he was looking for.

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    O2E: How did you get involved with Student Works?

    Martin: I originally wanted to go into physiotherapy but after a year of trying it out, it really wasn’t for me. I started looking for a new business path and joined Student Works to gain experience. My brother had been with that company for a couple of years and had a lot of success. I was inspired by how well he was doing and the confidence he got from running a business. I learned a lot more during four years at that job than I did in four years of business school.

    O2E: Why did you make the switch from painting to house detailing?

    Martin: I found Shack Shine four months ago, again through my brother. After leaving Student Works, he joined Shack Shine as an Operations Manager at head office. He said my previous experience would make it easy to transition into being a franchise owner.

    I shrugged it off at first but the more I learned about the company, the more of an opportunity I saw. When I went to the Junktion (the head office) for my first interview, I fell in love with the culture. Since I first started until now, the amount of growth and potential I see with Shack Shine is unbelievable. It’s a brand of hyper-loyalty that people go out of their way to be a part of. It’s exciting to join a company that’s growing so quickly so early on.

    O2E: How did the student painting industry prepare you to own a Shack Shine franchise?

    Martin: The first company focused on people, systems, and culture. Shack Shine does too — but at a much larger scale. It’s much more systematized and you can feel how invested people are in your success and well-being, especially when you’re new. When O2E Brands (Shack Shine’s parent company) says people are the heart of the business, they mean it.

    O2E: From first interview to launch, you had one of the quickest start-ups in the entire O2E Brands system! Walk me through the process of being awarded the franchise.

    Martin: There was a lot to learn very quickly — but with my brother’s reassurance, I knew what I was getting into early on. The O2E Brands and Shack Shine leadership team also invest so much of their time to make sure you’re the right fit. And vice versa: the further I got down the line, the more I knew it was perfect for me.

    Now in start-up, the biggest challenge is the same as it was with Student Works: recruiting the right people. In this type of industry, turnover is inevitable — but with Shack Shine, people are the brand and our technicians are the face of the company. It’s important to find and retain the best people for the job.

    O2E: How did you come up with the start-up capital?

    Martin: The investment is a lot to consider, but Shack Shine made it easy to go through my options. The breakdown was as follows:

    $30,000: My initial investment.

    $10,000: Family contribution.

    $25,000: In-house financing with Shack Shine for a one-year term.

    $15,000: Futurpreneur loan. They provide young entrepreneurs with low, interest-free loans.

    O2E: What has been the biggest difference between Student Works and Shack Shine?

    Martin: The business model. With Student Works, you don’t own any equity in the business — you are awarded the rights to a territory on a yearly basis. It was a great experience for me while attending university, but after graduating I wanted to make a name for myself. There’s also a high turnover rate because the company targets students.

    With Shack Shine, it’s your business and you own real equity. You’re building something for yourself, and there’s a lot of pride and accomplishment that comes along with that. It’s been a very rewarding experience.

    O2E: What advice would you give someone looking into franchising?

    Martin: There will be a lot going through your head if you’re looking to own a franchise. There are so many variables and uncertainties. But the support, systems, and culture that come from being a part of O2E Brands is incomparable. You get to be a part of something a lot bigger than you.

    So my advice? Do your research. Talk to family, friends and current franchise partners. This will be one of the most important life decisions you will ever make as you are investing your own time and money into your own business. You can get lots of advice from people, but the final word is yours — so make sure you take the time to reflect. For me, it has been very rewarding. I already see the value and potential in owning a Shack Shine franchise, and it’s only up from here.


  3. Maintaining Your Home’s Curb Appeal

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    Curb appeal is a term you often hear in the real estate world. However, it’s not just important when you’re buying or selling. It’s something you need to maintain all year round, so if you ever do decide to sell your home, you won’t have tons of work to do.

    While most people think curb appeal has mainly to do with landscaping and new paint jobs, it involves a whole lot more than that. Once you’ve got the exterior of your house looking great, there are a few things you need to do to keep it that way!

    Clean concrete


    Pressure washing outdoor surfaces regularly is always a great idea. Over time, mold, mildew, dirt, moss, and more can build up on driveways, patios, and decks. By blasting away the dirt and grime, you’ll be giving your home an instant facelift. It’s important to note that pressure washing isn’t just about keeping things looking nice—by removing the dirt and grime, you’re helping these surfaces last longer. If you never clean your deck or patio, these surfaces can deteriorate much quicker than they would with regular cleaning.

    Shiny siding


    You might think you can just pressure wash the dirt off your home, but that’s a big no-no. The pressure is much too high for most surfaces and can end up blowing off paint or putting holes in siding. What you want to do instead, is make sure you have your home washed by professionals who use the right equipment to scrub away the dirt and grime without damaging the surface. It will leave your home looking as good as it did when you first painted it, (and it will make that paint job last longer too!)

    Clean and clear windows


    Windows are easy to forget about. We often go all winter long without noticing just how dirty they’ve gotten. But when the sun peeks out, you’ll definitely see just how noticeable those dirty windows really are. Clean windows show that you really care about your home, and also play a big role in energy efficiency. Did you know that dirt and smudges on the windows can also make them less efficient at conducting heat? It’s true—sunlight reflects off of the smudges and is unable to heat the inside of your house in winter. That’s a pretty great reason to keep them clean!
    If you take these steps to maintain your home now, it means you don’t have to take on the bigger tasks of painting and landscaping as often. Not only will it save you some serious coin in the long run, but you’ll feel pretty awesome about having the best-kept home in the neighborhood.

  4. How Introducing a Subscription Service Made Shack Shine Franchise Partners More Successful

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    This story was originally published on Forbes.com.


    When it comes to entrepreneurship, there are no clearcuts. It’s a densely forested landscape with a million possible paths leading to one of two places: success or failure. The key is being ready and able to adapt – to adjust your course and to learn from your mistakes as you make them, quickly.


    That’s what happened when we launched our home-detailing company, Shack Shine. We defaulted to familiar systems that brought great success to our other brands — 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and You Move Me — but we quickly came up against some unexpected obstacles and had to pivot.

    Two years in, we’ve retraced our steps, made a few switchbacks, and blazed some totally new trails to get our youngest brand where it needs to be.

    A Turn Here…

    Shack Shine is (literally) a roll-up-your-sleeves-and-get-dirty opportunity, so success as a business owner depends upon your attitude towards hard work. That’s why we awarded most of our franchises to hungry, young Millennials who were happy to invest sweat equity and energy.

    As we interviewed our candidates, though, we kept running into the same problem: most Millennials are cash-poor with little to no access to starting capital. They’re often fresh out of post-secondary and neck-deep in debt, which presents a barrier to entry to our system and makes it harder for them to grow once they’re up and running.

    We realized we needed to restructure aspects of our business model to make our system more accessible for our target demographic. We veered massively off course to pilot something new: subscription services.

    With a subscription model, customers pay upfront for a whole year of services, giving our franchise partners money to invest back into their businesses. It’s a way of getting a healthy cash flow right off the bat and it works well in any industry — subscription commerce generated $5 billion in 2014 and subscribers spend 2.7 times more annually than average shoppers. The beauty of recurring billing is that both the customer and the company get value: the business can more accurately predict annual revenue and the customer has more control over budgeting their expenses. 

    For our other brands, this wouldn’t have worked — junk hauling, painting, and moving are usually one-off jobs, spaced out over months or years. But we’re piloting subscription for Shack Shine because in the spring and fall, we clean gutters. In the summer, we wash windows. Other services (like power washing and interior window washing) can be done anytime. This gives customers year-long house detailing at one single cost and the freedom to schedule services as needed.

    Turning away from our tried-and-tested business model has been both stressful and thrilling. But luckily, our Millennial franchise partners are quick to cope with new ideas and fast changes. With agility and teamwork, we’re maneuvering through rough terrain and getting everyone back on track for success.

    A Switchback There…

    And then we hit another roadblock. When we targeted Millennials to be the backbone of our brand, we assumed they wanted total freedom and flexibility to run their businesses — because that’s what our franchise partners within our other brands want (and it’s what makes them so successful). So we mimicked our other brands, providing partners with weeks of in-depth operational training before sending them to launch.

    But most of our franchise partners have only a little business experience to fall back on, especially in a leadership role; they aren’t used to juggling operations and bookkeeping with appointments and managing a team. It wasn’t that they couldn’t do it all — it was that they wanted on-the-ground guidance until they were truly confident.

    To ease the transition from theory to practice, we deployed field team members to assist with every franchise launch from day one. Getting involved in our partners’ day-to-day business goes against the EntryPreneurship model. But in the case of Shack Shine, we had to adapt. Our young franchise partners wanted more support in their early days — so that’s what we gave them.

    Clear Roads Ahead

    Entrepreneurship can be a rocky road and finding your footing can take time. But with teamwork and perseverance, you can break through the barriers to clear the path to success.

    Shack Shine has been a lesson in agility and quick thinking. We learned to pivot away from initial plans, be quick on our feet, and headed down the road less traveled. Sometimes, taking a few steps back is the only way to move forward.

  5. Why This Millennial Refused to Settle and Chose Franchising

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    Taylor Dunn doesn’t believe in settling. That’s why, after four years at a job he didn’t love, he turned away from the family business in pursuit of something more.

    He’d been following in his father’s footsteps — working to open an insurance office — because he saw the freedom his dad had from owning his own business. After university, he worked at his brother-in-law’s office but Taylor always had the same endgame in mind: to start up an office of his own.

    In early 2016, an opportunity came, but Taylor’s heart was no longer in the insurance industry. It was time to become an entrepreneur on his own terms.

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    Below, Taylor tells O2E Brands how he listened to his gut, changed his course, and found the opportunity of a lifetime.

    O2E: Stepping away from the family business must have been a tough decision. What drove you to make the leap?

    TD: For my parents’ generation, the thinking was “get a job and stick to it.” There wasn’t a lot of mobility. Now, people are realizing it’s more about enjoying what you do. Sure, making a living is a nice benefit but you have to be passionate about what you’re doing.

    And that’s one of the hardest parts for people at my age: trying to figure out what they want to do. I’m a strong believer in never settling for something that makes you miserable.

    O2E: Going from the insurance business to a home-service brand like Shack Shine is quite a change — tell us how you ended up in house detailing.

    TD: After four and a half years working with my brother-in-law, the opportunity I’d been waiting for opened up. But I realized insurance just wasn’t something I was enjoying and it wasn’t what I wanted to do long-term.

    So I broke it down and asked myself: what do I really want to do? I still wanted to do my own thing but I needed the right opportunity. I love being outside (and had previously worked in outdoor jobs) so I started exploring my options in that space.

    I found Shack Shine on LinkedIn. I’d never really considered franchising as a possibility but the branding caught my eye and stuck with me. When I found out the territory I wanted was available, I really started thinking. I could join a globally recognized company, own my own business, and stay in my hometown. It was a no-brainer and the timing was right.

    O2E: How did you come up with the start-up capital?

    TD: I grew up as a saver. My dad, being in financial services, instilled that in me from a young age. I started working as a dishwasher in grade 8 and my dad made sure I saved a portion of every paycheque. I did the same through university and afterwards, as well.

    So the majority of the investment for the franchise came from my wife and I — it was all the cash we had saved. I’m also fortunate enough to be in a position that my parents could help out, as well. The rest came from a line of credit.

    O2E: So you’re a young Millennial and suddenly you own a business. What kind of challenges did you face in the beginning?

    TD: I really had to put my nose to the grindstone. I had very little management experience in my jobs before and there are a ton of unknowns in business ownership (like marketing, accounting, and human resources). It’s pretty overwhelming at first.

    I’m also now in a hiring position and I’ve learned how important it is to have committed people who see your vision. My dad has staff members who have been with him for 30 years and I think, How do you keep people excited to come in and do a good job for you? That’s the biggest challenge: finding and keeping good people. I’m trying to build my business with great people so we can provide the best customer service experience possible.

    O2E: Sounds like there was quite a steep learning curve. Did you have the support you needed?

    TD: Absolutely. Everyone has been so helpful. The company wants us to succeed and gives us the tools to do it.

    I’ve never felt like I’m on my own in this — everyone is there to help us grow. My success is their success too.

    O2E: What do you see for 2017?

    TD: We’re full steam ahead. It’s only been six months and we love seeing the growth. We have a lot of goals in the works, like getting a second van on the road.
    I’ve put everything I have into this business. It’s definitely a risk, but taking the leap is the biggest part — once you’re on the line, you’re not going to stop until you’ve built something successful. It lights the fire under you to keep going.

  6. What do poker and running a business have in common? Everything.

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    Matt Jarvis Franchise Partner

    Under the blinding glare of spotlights, the world watched on ESPN as Matt Jarvis concentrated on one thing: winning the World Series of Poker. For six years, he’d navigated the world’s elite poker circuits, winning sometimes and breaking even others. But he always loved the challenge.

    It was 2010. He’d beaten 7,000 hopefuls to become one of only nine around the Final Table in Las Vegas, vying for a $9 million prize.

    Despite his efforts, he was eliminated in 8th place with a bustout hand in a moment that’s been dubbed one of the craziest upsets in poker history. So he left Sin City, a new superstar on the circuit — with a hefty chunk of change in his pocket.

    He followed up with more big wins in the years to come, but Matt was constantly jetting around the world to games, leaving his wife at home in Vancouver, BC. In 2015, he decided poker wasn’t the future he wanted.

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    “I got married three years ago, and I wanted to find a job that would keep me closer to home so I could be with my wife,” he says. “At some point we’ll start a family, so it’s important to be around for that.”

    Back in Vancouver, he kept playing poker to bide his time, and wondered how to turn his need for autonomy, adrenaline, and high-stakes strategy into a viable career. Entrepreneurship seemed to combine all three; he just needed the right opportunity.

    “Some of my friends and family told me about Shack Shine. They said it was the next 1-800-GOT-JUNK?. Once I looked into it, I thought the system was amazing. I liked the people who were involved, and it seemed like a good way to learn how to run a business from the ground up.”

    So Matt cashed in his chips and invested in a Shack Shine franchise with O2E Brands. Since starting up in October 2016, he’s tackled business ownership the same way he tackled poker: preparation. He recalls that he won at poker because he was more prepared than anyone else; he didn’t party, he took notes at the table, he worked out frequently and he kept a disciplined routine.

    As a new business owner, Matt is willing to put in the work. He says, “If you want to be good at things, you have to be both mentally and physically strong. Some poker tournaments are 12 or 13 hours long, so you have to be able to focus.”

    Poker also gave him a habit of always looking for a tactical edge over his opponents, which will serve him well as an entrepreneur. “Yes, Shack Shine is a franchise model with systems, but there’s so much room for innovation. We’re encouraged to be creative and try things … I’m going to work hard to see what I can do to beat the competition.”

    So for now, Matt’s given up cards for a new high-stakes game as a business owner. As his own boss with a Shack Shine franchise, he’ll be conquering the business world the only way he knows how: by going all in.

    This story originally appeared appeared on O2Ebrands.com. Learn more about franchise opportunities with Shack Shine.

  7. Moonworks Expert Interview Series: Dave Notte

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    Dave Notte is the managing director at Shack Shine, a house detailing services company, specializing in everything from window and house washing to gutter cleaning. We recently asked Dave for tips on keeping your home’s exterior sparkling. Here’s what he had to say:

    When and how often should we be washing our homes’ exteriors?

    This varies on multiple factors such as the terrain and climate you live in, the age of your home, and the materials it’s made out of. Many of our customers choose to get their siding washed in the spring so the exterior of their home is nice and shiny for the summer.

    What is the correct way to wash a house? What are the dos and don’ts of cleaning a home’s exterior?

    Each type of exterior will require its own unique method for proper cleaning. The most important thing to note in this whole process is ensuring the proper techniques are used for all the different types of materials out there.

    Shack Shine uses multiple methods from a light scrub with a brush and water to a commercial grade pressure washer. Methods and techniques will differ depending on the house, the type of siding, and essentially how dirty the house really is. Using the wrong method can cause damage to the exterior of your home and potentially void any warranties you may have.

    Shack Shine recommends not using any harsh chemicals to wash the exterior of your home as some cleaning agents and products can harm paint and other surfaces. If you do decide to use chemicals, ensure the products are approved for your specific type of exterior.

    What are the risks of not keeping the exterior of a home clean?

    Dirt, dust, mildew and other debris will accumulate on the siding as well as other surfaces of your home and set in over time. This will eventually leave stains on the exterior of your home, which often become difficult to remove. The harder a stain becomes, the more damage it will require to remove it. When a stain is too stubborn, the only option left is to paint over it. A dirty exterior can also attract bugs, germs and other neighborhood pests to your home which can cause further damage, as well as pose potential health risks.

    What are the most important exterior home maintenance projects homeowners should tackle regularly?

    One of the most important maintenance tasks for your home is a regular gutter cleaning. It is essential to clear gutter drain water safely away from your home into the perimeter drain. If your gutters overflow, water can enter the building envelope causing rot and other damage.

    What areas of the home do you find homeowners are most likely to overlook or forget about?

    Many homeowners often forget about gutter cleaning. Because of where the gutters are located, it’s tough to see what’s going on inside of them. It doesn’t take the heaviest of rainstorms to clog up gutters as they can very quickly begin to overflow. The best way to prevent this is to schedule a regular time for cleaning your gutters throughout the year.

    How often should homeowners be cleaning their windows?

    How often homeowners should be cleaning their windows will depend on the climate they live in. At Shack Shine, many of our customers have us come in and clean their windows twice a year. Windows tend to attract an abundant amount of dirt and debris which sticks to their surface. The longer things sit on the window and bake in the sun, the harder it is to get the window clean. Spring time is our peak season for window washing as the sunny weather really shows off the dirt and streaks on windows. Many Shack Shine customers also bring us in for a fall window washing service to clean off everything that has accumulated over the spring and summer.

    What are best practices for window cleaning?

    When cleaning windows, the most most important thing to consider is safety. Shack Shine uses extension poles in order to minimize the use of ladders. Most windows are cleaned from the ground which is much safer than placing ladders all over your home. Shack Shine uses purified deionized water for washing windows in order to get a spot free shine.

    What are the benefits to homeowners of making sure their home’s exterior sparkles?

    Your home is your biggest investment, and we believe you should be proud of it! What better way is there to show your pride than ensuring your house is shining at all times. Regular maintenance is one of the best ways to add to the resale value of your home. A clean and well maintained home will increase the curb appeal of your property and signal to potential buyers that your house has been well looked after.

    What other exterior home improvement projects are smart investments for homeowners?

    Power washing is one of the best ways to add instant curb appeal to your home. A freshly washed driveway, walkway, clean exterior gutter surfaces and sparkling siding and trim looks amazing from a street view. Your neighbors will definitely take notice.

  8. Brian Scudamore’s Notes From a Startup Launch Pad

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    As a serial entrepreneur, people come to me with business ideas all the time. Sometimes they’re awesome. Other times, they’re – well, not. Usually I’m too busy to even think about taking on a new project. So with three companies to run, I initially refused the pitch for Shack Shine when it came to me last year.

    I could see that beyond the catchy name, it was a brilliant idea: creating a house-detailing service (windows, gutters, and power washing) built on providing an exceptional customer experience. It perfectly complemented the companies that make up the O2E Brands family. And I knew the industry didn’t have a recognizable category leader.

    Despite the brand fit, I initially went against my gut and said ‘no’. So why am I writing today about the launch of our fourth brand, Shack Shine?

    The O2E Brand That Almost Wasn’t

    Dave Notte came up with the idea for Shack Shine after building a multi-million dollar commercial painting business. He felt ready to devote his energy to his next successful venture and having run service companies his entire life, wanted to “stick to his knitting”.

    “I wanted to find a service no one wanted to do,” he told me. “Maybe even one that people looked down their noses at.”

    He’d been mentoring two young entrepreneurs with small window cleaning companies and the elements of a great business were there: the industry was fragmented; the margins were high; the recurring revenue was solid. After some recon at one of North America’s largest window cleaning trade shows – and meeting the unimpressive competition – Dave knew he’d found a diamond in the rough.

    He said, “I was sure I was sitting on the next 1-800-GOT-JUNK?”

    Right Idea, Wrong Time

    Taking an ordinary service like gutter cleaning and making it an experience that would delight the customer resonated with me. I also saw an opportunity to create a whole new category – house-detailing. But I wasn’t sure it was the right time.

    A lot of blood, sweat and tears go into building a brand. And you can’t underestimate the power of time and focus. O2E Brands (the banner company for 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and You Move Me) was only revealed last year. Amalgamating those three companies under one roof was a huge undertaking and our youngest company, You Move Me, was only two years old.

    “His apprehension was understandable,” says Dave. “You Move Me was just starting to gain a foothold in the short-haul moving industry, and wasn’t quite established yet.”

    Although the timing wasn’t ideal, Dave was super persistent, sending me updates on numbers and marketing around my house, non-stop. At one point, he sent me a picture of a Shack Shine van parked beside a 1-800-GOT-JUNK? truck with the caption, ‘Don’t they look good together?!’”

    I could admit that Shack Shine was a strong fit for O2E Brands. But the look – the brand identity – was definitely not.

    I’m Just Not That Into You

    I learned the hard way that people trust and engage with brands. When I launched WOW 1 DAY PAINTING in 2010, I made a lot of mistakes: the logo was collegiate and – even more tragically – it was bright orange. A client even referred to our uniforms as “penitentiary” orange!

    The business model was disruptive – we’d paint your home or business in a day – but we weren’t making a dent in the market because people were not connecting with the brand. Two years in, I had to rebrand the whole system and start from scratch.

    Ironically, Shack Shine started with the same color profile as WOW 1 DAY PAINTING – orange and navy blue – and in general, it didn’t stand out. It needed a complete brand overhaul that would give it the same emotional impact and quirky vibe of its sister-companies.

    I found myself imagining a new concept for logos and uniforms, all the way down to slogans that would make you smile. When I took it to a designer to flesh out some ideas before I’d inked a deal with Dave, I realized I was invested in making Shack Shine part of O2E Brands. The only problem was that I didn’t know if Dave would be OK with me overhauling his baby. Taking that feedback to him was a pivotal point – would he be open to this kind of criticism and a radical change?

    Trust Your Gut

    Revealing the ideas for Shack Shine’s new brand identity was a great chance to have a difficult conversation with Dave to see how (and if) we could come together. Luckily, he immediately loved the improvements and his excitement in sharing a vision with me made me realize we’d have a great partnership.

    “As an O2E Brand, Shack Shine could become much bigger and better than if I were scaling it on my own,” says Dave. “I wanted to work with their outstanding leadership team and be part of a billion-dollar journey.”

    Though I had concerns about what my team and franchise partners might think about launching a new brand so soon, I also had a responsibility to practice what I preach: A founding principle of our corporate culture is that to achieve great success, you have to be willing to fail. Audacious ideas don’t always fly, but when they do – look out!

    So I decided to trust my gut and launch a company at the wrong time – for the right reasons. After giving its brand an overhaul, we welcomed Shack Shine into the O2E Brands family and are putting it on track to be our next $100 million dollar business.

    Will Shack Shine become a $100 million success story? Keep reading and follow our progress. This is the first in my “Startup Story: Shack Shine – Diary of a Brand Launch”, a monthly column about the awesome (and challenging) parts of launching a new company.

  9. Shack Shine is Growing!

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    We are very excited to announce that three new Franchise Partners have joined Shack Shine!

    Shack Shine – Twin Cities

    Shack Shine is international!

    Ben Cowan is our first US Franchise Partner. Ben is well known to all at O2E Brands through his highly successful 1-800-GOT-JUNK? and You Move Me franchises in Twin Cities, Minnesota. Ben’s burgeoning empire includes businesses outside of the O2E network as well.

    Ben has built a fantastic centralized team to operate his various brands and leverages the latest technology to scale his businesses. I have no doubt that Ben and his team will dominate the Twin City House Detailing market in short order.

    Shack Shine – Kelowna

    Daniel Vrskovy was introduced to Shack Shine through Mark Webb, our North Shore General Manager (great people know great people). Dan is a true entryprenuer and very excited to begin this new chapter. Kelowna is an exciting opportunity, with high fragmentation and strong demographics. Dan is very connected in Kelowna and he is excited to leverage the large vacation home market. Things are looking “Shiny” in Kelowna!

    Shack Shine – Richmond/Delta/South Surrey

    Kit Hulbert is a College Pro Painters alumni/record holder who was introduced to Shack Shine through our first Franchise Partner, Brad Samuels (yet another example of great people knowing great people).

    Kit understands franchising intimately and has experience on both sides of the desk. He’s put together an aggressive plan to scale quickly and I have no doubt that he will execute.

    Our first ten partners will forever be known as our Founding Franchise Partners (five more to go). A few years down the road the Founders will gather together at a kick ass location to celebrate success, the entrepreneurial journey and the building of a globally admired brand!

    We have come a long way in the eight months since joining O2E Brands. We are very excited for our future and grateful for everyone involved. Here’s to our future and a great 2016!

  10. Top Four “To Do” List to Winterize your Home

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    It’s that time of year again. The temperature and leaves are dropping which means the rain and snow is coming. Here’s a “Top Four” exterior home maintenance “to do” list to avoid nasty and expensive surprises during the winter.

    1. Outdoor Faucets and Hoses

    In cold climates, close the inside valve to each outdoor faucet. Be sure to turn the outdoor faucet handle slightly to release remaining water from the pipes.

    2. Gutter Cleaning and Roof Clearing

    Gutter cleaning is essential to home maintenance, especially once the leaves have fallen. Without thorough and regular gutter cleaning, rain water will not flow properly which causes the gutters to break, overflow, stain and flood. While messy and time consuming, gutter cleaning is relatively simple. A ladder, bucket and scope will do the trick!

    Prior to cleaning your gutters, be sure to clear your roof. Sweep or blow loose debris from your roof into the gutters using a leaf blower. Skipping this step will lead to more work/gutter cleans down the road.

    3. Doorways and Windows

    Inspect your windows and doors to get an idea of any repairs needed. Look for any caulk that has been pulled away from the surface. Remove the old caulk completely, clean the surface area that has been exposed and re-caulk the area. Replacing deteriorated caulk helps save energy and minimize unpleasant drafts.

    4. Power Washing

    Mildew, algae and dirt builds up on your home’s exterior surfaces throughout the fall. When the heavy rains hit, those surfaces, if left as is, become slippery and dangerous. Power washing decks, patios and driveways is the only way to properly remove the grime. A weekend with a power washer ensures that your exterior surfaces are clean, safe and ready for the occasional winter BBQ.